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Why Shopify
Shopify has it all, so you can do it all
Whether you’re starting from scratch or looking to switch, Shopify’s all-in-one commerce operating system makes it easy to build, grow, and run your business.
Powerful tools built to sell
Get the world's best converting checkout
Shopify's checkout lifts conversion by 15% on average, and it's built into every store. Pack it with features customers love like express checkout, discounts, gift cards, local delivery, and in-store pickup.
A smarter way to sell in person
Accept in person payments quickly and easily with Shopify Point of Sale. Track your whole business with real-time data from both online and retail sales.
Know and grow your audience
Make your marketing go further
Reach your brand’s ideal shoppers with online marketing tools, email support, and analytics all in one place. Give customers more reason to purchase with loyalty programs, and turn followers into buyers with social selling tools.
Sell everywhere people shop
Reach millions of potential buyers beyond your online store. Use sales channel integrations to sell on TikTok, Instagram, Etsy, Amazon, and more—all from Shopify.
Boost your performance
Streamline your SEO
Make your store easy to find with SEO tools and step-by-step guidance, and accelerate your site speed to give your brand a competitive edge. Even a one-second improvement can boost mobile conversion by up to 27%.
See how your speed stacks up
Faster site speed impacts everything—from revenue to operations. Measure your existing site’s performance to see how it could affect your sales and how it compares to others.
Powerful tools built to sell
Get the world's best converting checkout
Shopify's checkout lifts conversion by 15% on average, and it's built into every store. Pack it with features customers love like express checkout, discounts, gift cards, local delivery, and in-store pickup.
A smarter way to sell in person
Accept in person payments quickly and easily with Shopify Point of Sale. Track your whole business with real-time data from both online and retail sales.